In an early example of successful marketing of its Premium Brand, Cheese & Dairy sold a 10,000-pound wheel of cheese to a California grocery store in 1964. From left: Vern Lucas, George Milne, Bass Tone, and store owners. In the small image, the completed cheese is crated for shipping, and Bass Tone and the co-owner stand in front of the huge wheel. (Headlight Herald credits: article, 3.22.64; photo of finished cheese, 5.24.64)
